REEBOK | womens
  • REEBOK | womens
    they're on the move
  • Release Date: SS09
    General Info: In the spring of 2009 Reebok launched their global Women's initiative. This was a massive brand push that had been in development for years behinds the scene and would lead to a growth in Women's training sales as well as products like Easy Tone. I was involved from the beginning ideation and conceptualizing and charged to overlook all graphics from apparel, footwear, and apparel.

    The apparel collection called "On The Move" was a multi-bucket Women's lifestyle and training fusion offer that spoke to a younger and more fashionable female consumer. Over the following seasons I designed several collections of graphics for ranges that reached across yoga, tennis, training, and others. It was important that each bucket felt distinct with its own unique selling point, but all together still merchandized.

    For these collections I designed repeats, placed artworks, internal pocket prints, and assisted in colorways. Process used varied from sublimation, burnout, softhand screen print, foil, etc.

    {click images for larger view}
  • On The Move: All Over Print On Training Bra Insert 
  • On The Move: Repeating Print 
  • On The Move: An Example Of Unique But Merchandisable Repeating Prints
  • On The Move: Repeating Print 
  • On The Move: Repeating Burnout 
  • On The Move: Repeating Print
  • On The Move: Repeating Print 
  • On The Move: Various Repeating Prints From Several Seasons
  • On The Move: Internal Pocket Print For Pants and Jackets
Responsibilities
-Construction
-Tooling Redesign
-Color
-Material
Fields
Design, Fashion, Product Design
Date
2012